PicFoods being the sister concern of the distinguished PicFare group, we had to make sure that the trust and credibility of the latter is followed and imbibed upon. We studied the logo of PicFare too and then designed for PicFoods. The word Pic stands apart across all the verticals of the group and hence we chose to focus on that particular word. Also, we retained the oval shape of the parent company in our logo design. The above two choices were made with just one simple reasoning – to make the audience connect to the newest business segment with the parent company’s brand as effortlessly as possible.

We inherited the oval shape of the parent company and drew the two synonymous ends to the logo, just like a chocolate packaging. The color of the logo is open to change with respect to the packaging of the candies in which it is used.  Thus our intention of identifying the company product by the audience, at the sheer instance of looking at the logo is fulfilled. The monochromatic color pattern was chosen so as to give it a subtle but yet a crafty look.