Sringam is dealing only in women outfits and we thought it had to be reflected in the logo, to avoid any misconception in the minds of the viewers. Also we had to consider the niche offering of women outfits that the client is into – Indian Traditionals. Sringam makes its sales majorly through online e – commerce sites. Thus the task was to create a logo that not only provides Sringam with a competitive edge, but also lures the customer in the very first instance to the brand.

We designed S with white font shade, surrounded by the standard blue– pink background tints. The word ‘S’, that stands for Sringam is placed inside a diamond shape. The diamond shape demarcates that a women in Sringam clothes would look absolute flawless and stunning as a diamond. Beneath the diamond, we drew a four petal flower. The flower petal illustrates femininity thus confirming its offerings to only women. Post which the words: Sringam are inscribed.

The Pink tinge gives a feminine touch to the brand. Also Pink is considered to be a cheerful light hearted shade. Blue on the other hand is for creativity, calmness and trust. Thus all in all, the color code was combined for signifying a novel unique brand that women trust.